Hey! Its another post…oh boy! This time I’ve decided to start out with a funny picture rather than end with one. Try this out for size:
Now here is something I saw LIVE last week, which basically ruled:
And now for something completely different, what I’m drinking while writing this post:
And what I’m listening to while writing this post:
Ok, now that you have some cognitive context, let’s proceed with the post.
Today I thought I would write a bit about, well, library programming again. Are you still awake? Well, one of my main duties where I work and passions as a librarian is adult community programming. Over the past 3+ years I have worked hard to create diverse and unique adult programming at my library. Over this time I have generally focused on creating different and unique programming every month, with 2-4 special programs every month. These special programs are in addition to regular monthly programming that we hold. Here is a snapshot of programming I have coming up this month at my library to give you an idea. This month happens to be one of the busiest of the year and I’ve decided to do a special Comic Book focus as I just recently finished re-cataloging and expanding the entire manga/comics/graphic novels collection. All programs are organized, run, taught or otherwise put managed by myself other than the following: writers group and art gallery opening.
Special Programs:
- Senior Day – one of the biggest programs of the year, 50-80 senior citizens from the community. We have tours of the library, library card signups, a quick presentation on library services for seniors (the point of the event?), catered lunch, live music during lunch and then a trivia contest hosted by me with prizes. And let me to you, those seniors aren’t kidding when it comes to competing for free things!
- Video Game Tournament and Comic Book Trivia – this is the first video game tournament I’ll be running (what, how is that possible?). I’m targeting local college students and I’m working with the SC Williams Library (Stevens Tech) and the fantastic library Valerie who is the Communications and New Media Strategies Librarian. Hmm, one’s professional title can be an important thing…what, my official title of “Librarian” isn’t helping me? Anyway, we’ll be playing Tekken Tag Team Tournament 2 on a 10ft projector screen with pizza and drinks. Gamestop gift certificate is the prize. Comic book trivia while the gaming is happening – one-shot comics as prizes for each question. Anyway, hope this works out. Working with a colleague of mine who runs game time for teens and loves video games. Also, we are starting a video game collection at the library launching this month – Xbox 360, Wii and PS3. Should be sweet.
- A Lecture from a founding member of the local Jack Kirby Museum – “The Life and Times of Jack Kirby”
- A monthly ‘special’ series I hold is the Hoboken Do-It-Yourself series, where I bring in local businesses/individuals/etc. to teach unique, often hands-on classes. This month I have a local artist giving a two part hands-on series on writing and drawing comics.
- Park Bench Open-mic – our final monthly open-mic series event of the year. Learn more in my “Programs That Have Worked” section of this blog. An openmic we hold in a local park next to the library. We have an hour long live musical performance followed by an openmic poetry, music, comedy, etc.
Recurring Series Programs:
- Monthly computer classes:
- Microsoft Excel Part 1
- Microsoft Excel Part 2
- Internet Basics 1
- Internet Basics 2
- Monthly Career workshop series – Cover Letter Workshop
- Monthly Film Screening – Army of Darkness (yes!)
- Writer’s Critique Group
- Spanish Language Internet Basics Class
Whew! So yeah, pretty much the busiest month of the year. I always jam pack in programs September – November.
Anyway, this snapshot shows you that while there are a number of recurring monthly programs (largely classes and such I teach), the rest of the programs are kind of out of the box and often change each month. I originally thought that this would be beneficial to do; to have diverse and different programming every month rather than having long lasting programming. The decision to do this was also influenced by the fact that my administration instructed me that they didn’t like programming that brought in the same programmer repeatedly and instead wanted to spread out our programming. As a result, diversity was the name of the game. Anyway, I DID still think this strategy could yield benefits for the following reasons:
- The community in which I work is a diverse community with an array of needs
- A major demographic in our community is 20s/30s and affluent – the library is very interested in attracting this group to the library. I thought that a broad range of programming focusing on hands-on activities and topics that would appeal to this group – cooking, food, arts and crafts, DIY skills, etc. As such, often changing activities and programs could appeal to this group
- We have diverse audience targets that we hope to attract to the library: young/affluent, job seekers, seniors, Spanish speakers, underprivileged, etc.
- I thought that diverse programming would allow me to network with all kinds of groups in town which would build social capital, strengthen library ties in the community and raise awareness of our services
3 years later I have a few thoughts on how this strategy has turned out.
Benefits:
Over the past 3 years I’ve definitely been able to create a bunch of very unique programs that I’m proud of. These programs have indeed reached out and attracted many new faces to the library and built some awareness of our efforts in town. This includes the elusive 20/30s crowd. Some examples of programs I thought were especially cool:
- DIY Home Beer Brewing Workshop and Homebrew Tasting – taught by the Jersey City Home Brew Club
- Senior Day (3rd year running)
- DIY Layer Cake Making
- African History Month – African Food Sampling, Live Music and Cultural Celebration Event
- Haiti Roundtable Discussion featuring reporters, professors and other Haiti experts
- LGBT Yearly Pride Month Programming – 3 special programs every June
- Live theater – one-woman “Tea for Three” with Elaine Bromka (the mother from Uncle Buck!) and Chinese Peking Opera – partnered with the local high school to have classes sent over for the performances. Going to be doing this for a 3rd year in a row too.
- Local author roundtable – a dozen authors talking about the writing process and getting published
- Chick-Lit Night – 2 local Chick-lit authors presenting their new books along with cupcakes, coffee and tea
- Open-mic series
- Housing Fair – over a dozen nonprofits, gov’t groups, etc., and over 100 attendees
Throughout these programs, and especially with the DIY monthly series, I’ve certainly been able to reach out to many different businesses and groups in town. We’ve also reached out to local gov’t, schools, nonprofits, etc., through out outreach efforts and also through our community needs assessment and strategic planning initiatives. During these community analysis projects we did a lot of gatekeepers interviews and did a lot of surveys/polling among the community. Indeed, these efforts led largely to energies being put into the creation of the computer classes to meet the needs identified in the senior citizen and job seeker demographics. However, it has not all been sunshine and lollypops:
http://www.youtube.com/watch?v=9riCK5ivhis
Drawbacks:
Despite the success we’ve had, I feel that both the positives have not gone far enough and that our efforts to really integrate ourselves with other groups in town have not really come to fruition. Here are some of my thoughts on drawbacks:
- While we have initiated many partnerships with many groups in town, most of have been on a limited basis because of the limited nature of the programming. As a result, the relationships with these groups generally lack maintenance and continual contact. So while the door has been opened to these groups, any new initiative or effort needs to partially restart the wheel.
- Patrons are often interested in follow-up programs for their favorite events. Because of our policies and focus, follow-up programs have either not happened or occurred so far in advance that we have lost some of the audience.
- Patrons may be enticed by a unique program that interests them, I’ve found many of the other programs I’ve chosen may not interest them (though they might for others). As a result, new patrons who have come to a few programs may eventually lose contact as the programs do not necessarily reflect their interests for that month.
- Advertising and outreach can be difficult as our potential target audience often shifts based on the difference in programming
- Simply coming up with several unique programs every month and maintaining quality of the program, advertising, outreach AND maintaining community relationships for each program is nearly impossible.
Conclusions:
I think that I need to learn some lessons from past experiences on this, so…here are some thoughts on what I might try moving forward:
- I’d like to select a VERY FEW focuses for programs and series I want to develop – maybe 2 – 3. I need to select a target audience or community need, select a program to meet this need and partner with specific organizations on this. While I’ve done this all before, I would like to have the programs be repeating on a regular basis – once a month, bi-monthly, etc. My upcoming project into the creation of a Makerspace (of sorts) at my library should be a good place to start. I have a few ideas already (see my last post). I’d like to have a space open at least weekly that could serve a particular need and work with specific groups. A ‘pie-in’the-sky’ idea I had was for the library to have a computer lab (which we already have) with all the necessary software and resources for learning to write code. We could then partner with the in-town university (Stevens Tech) to perhaps get students/professors to teach writing code and programming to local underprivileged high school students. Stevens students could get college credit and so could the high schoolers. Great idea, LOTS of work. We’ll see…
- Design a strategy to maintain the contact and interaction between the library and partnered organizations. Perhaps assign certain staff to work on these relationships – which would require a little work on staff allocation. Another challenge is that we are basically is small to medium sized library attempting to grow fast and expand services with a staff that remains the same. My thought is that we are generally, with a few exceptions, working at capacity as it is. This will require some re-configuring of staff goals and objectives with a reallocation of staff time and resources. However, I believe I can find the room and believe maintaining these relationships is KEY to the future of the library:
- becoming an integral contributor and player in local educational efforts or governmental initiatives can be very important to solidifying the library’s imagine and role in the local community (and in the mind’s of taxpayers at the polls)
- collaboration and partnerships are key to building social capital and raising the awareness of the library’s local community role
- partnerships and collaborations are ALSO key to obtaining grants and funding
- Scale back on unique programming to make way for the recurring programs.
- Review the monthly programming to make sure they are all streamlined, attracting audiences and providing value effectively. If they are not, trim the fat.
- Maintain a more modest level of diverse programming. This strategy indeed still has value and should be continued for many reasons. However, I might make better effort to obtain feedback (which I do) and have programming reflect the interests of those patrons. Perhaps a redesign of feedback forms?
- Better communication with targeted patrons. We have an email newsletter, Facebook, Twitter, Eventbrite and lots of promotions in the local paper/online news resources. Perhaps I can create a social media group specifically for the DIY series to keep people informed and encourage an online discussion? Hmm…
Anyway, those are my thoughts for now. The diverse programming has definitely given the library lots of benefits. However, I would like to scale of that back to make room for long-lasting community relationships and partnerships on programming. Striking the balancing will be the key, especially with staff and space limitations.
Once again, any thoughts are much encouraged!
P.S. – by the end of my post I was listening to this on Spotify:
Also, 3 Founders Breakfast Stouts were consumed… 🙂